How to sync your store with Facebook Shops

1. 1

   Step 1 · Source

   Choose the system that owns product data

   Decide where product names, identifiers, variants, prices, images and availability are maintained. Use a stable identifier for each item and variant so updates match the right catalog record. Document who changes each field and how the Facebook catalog receives that change.

   Tradly: Tradly supports social channel connections; establish the source of truth and verify the Facebook-specific connection method.

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2. 2

   Step 2 · Map

   Match source fields to catalog fields

   Create a small mapping worksheet: store product ID to catalog ID, variant to item group, price and currency, inventory status, image URL and product destination. Check required fields and formatting against the current Meta catalog diagnostics. Keep examples of valid and rejected items.

   Tradly: Tradly’s social channel connection workflow should be checked for the fields it supports; use the mapping worksheet to identify any source data that needs adjustment.

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3. 3

   Step 3 · Connect

   Use a supported feed or connector

   Set up the route that is actually available for your store and business account. If it uses a feed, confirm the URL is accessible and the schedule is clear. If it is a connector, review permissions and account ownership. Avoid running duplicate connections that create duplicate products.

   Tradly: Tradly supports social channel connections, but a direct Facebook Shops connector or feed is not assumed; confirm the current supported path before setup.

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4. 4

   Step 4 · Monitor

   Reconcile catalog errors and update timing

   Compare a sample of products after the first upload and after a later edit. Check what happens when an item is out of stock, a variant is removed or an image changes. Review the platform’s diagnostics and decide who handles rejected or stale records.

   Tradly: Tradly analytics links help review customer journeys; catalog errors and product updates should be monitored in the connected catalog and source store.

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5. 5

   Step 5 · AI

   Help staff answer product questions

   Prepare approved answers for stock, product variations, delivery and returns. An agent can answer common questions using these materials, while staff handle mismatched prices or missing catalog items that require investigation. Keep an escalation path for order ownership and account-access issues.

   Tradly: Tradly Agent Builder can answer from your business pages and notes; use a human review path for catalog or account exceptions.

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6. 6

   Step 6 · Launch

   Test the route from product to order

   Open a sample item from the Facebook surface and verify that the link reaches the expected product page or checkout. Place a controlled test order if the account supports it and identify which system owns the resulting order. Then monitor feed health and inventory changes during the first weeks.

   Tradly: Tradly’s social channel connections can support social commerce workflows; confirm the actual connection route and order handling before inviting customers to use it.

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